SFMC Dynamic Trigger Email

Client: Toyota Agency: Brandwidth Brief: Create 11 variations of emails for both customer and support that flag the onboarding stages of purchasing a vehicle.  Solution: Using 1 dynamic AmpScript template and 1 data extension containing 11 rows of data with dynamic content. This allows minimal assets for updating copy and images, as well as ease for testing using one data extension and 11 unique variations. Complex use of AmpScript used to display images, dynamic content inside scripts within the data extension and secure passing of data through the URL clicks into the customer account login.