AmpScript Email
Client: Royal Caribbean International Agency: Brandwidth Brief: Front-end development for enhancing BAU and ad hoc campaigns that require migration across to Journey Builder from Classic Content. Solution: Moved automation triggered email campaigns from Classic Content within Email Studio to Journey builder in automation studio. Moving assets across into the new environment whilst testing the 100+ variations of dynamic content through HTML blocks, AmpScript updates and refining content pull outside of the template and from 10+ various Data Extensions for copy, customer data and color themes. Working in responsive templates and tested extensively with the ongoing ESP updates and devices.